Research Papers:
1. Hansen, H., & Larsen, E. (2020). The impact of mobile money usability on adoption: An empirical study among Kenyan university students. Journal of Business Research, 118, 244-256.
2. Zhang, Y., & Ji, Y. (2018). User value co-creation in the sharing economy: An empirical framework. Journal of Business Research, 88, 63-72.
3. Akroush, M. N., Dahiyat, S. E., & AbuAli, A. I. (2019). The effect of perceived security and privacy on cloud computing adoption. Journal of Business Research, 102, 500-509.
4. Maduku, D. K., Phiri, J., & Nareadi, K. (2020). Factors influencing the adoption of e-commerce by SMEs in South Africa: a TTQ approach. African Journal of Science, Technology, Innovation and Development, 12(3), 1-12.
5. Smith, M. D., & Brynjolfsson, E. (2020). Optimal pricing strategies for digital goods under piracy. Journal of Business Research, 118, 107-122.
6. Li, L., Sun, J., Zhang, J., & Wu, G. (2019). Price dispersion in online markets: The impact of customer reviews and seller attributes. Journal of Business Research, 98, 18-32.
7. Ceric, A., Markovic, S., & Trnavcevic, A. (2019). The Importance of International Business Strategies in Globalization. In Industry 4.0: New Global Paradigm (pp. 119-126). Springer, Cham.
8. Ivkov, R., Ceric, A., & Markovic, S. (2020). Impact of Marketing Mix Elements on Consumer Purchase Decision-Making with Special Reference to the Presence of Trust. Journal of Marketing Communications, 26(1), 48-63.
9. Borhani, H., & Maroufpoor, E. (2019). The Impact of Social Media on Marketing Strategies of the Retail Industry. Journal of Multidisciplinary Research in Business Management, 2(2), 33-42.
10. Mathews, S., & O'Connor, R. V. (2020). SME Perceptions of the Barriers to Cloud Computing Adoption. Journal of Software: Evolution and Process, e2196.
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